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Case Studies

Competitive and Market Intelligence (CI-MI) Case Studies

CI-MI for Investments

Background
Our client developed innovative technology that allows saving energy in commercial refrigeration sector. The client was looking for investment from Angels/private investors.

Solution
The project involved identification of direct competitors in order to develop a business strategy that would give the client a competitive advantage.

Result
The result of this study provided information for developing investor pitches, and in applying for grants and other funding. The research also helped our client to validate their go-to-market strategy.

CI-MI for Commercialization

Background
Our client developed IT security equipment for critical infrastructure assets. The client required Competitive and Market Intelligence Research to determine specific characteristics that the product needed to meet market demands.

Solutions
The research focused on investigating competitor products in the areas of communication / security equipment and communication / security solutions in the power and energy sectors.

Result
The study provided information that enabled the company to make informed decisions for business planning, and products’ commercialization.

CI-MI for Strategy Formulation

Challenges
Our client serves the green energy industry with electronic solutions. The main challenges for our client were to develop a point of differentiation amongst competition, and grow brand awareness.

Solution
The objective of the study was to investigate direct competitors.

Result
The result of this study provided in-depth information on key competitor activities, competitor strategies and helped our client to understand the competitive landscape in terms of pricing, positioning, etc.

CI-MI for Research & Development

Background
This SME was developing energy saving lighting control products. The client was interested in knowing more about the competition and similar technologies that currently exist.

Solution
Competitive Intelligence Research was focused on identifying direct competitors, emerging technologies, and market trends to help our client understand the competitive landscape in order to improve R&D efforts.

Result
The Market Intelligence research report provided the client information on the market structure, which guided the client on directing their R&D activities and influenced decisions on product design and development.

CI-MI for Marketing and Sales

Challenge
Our client is a medical device company. In order to bring the products to market the client needed to
determine the most viable marketing strategy in the North American & European markets.

Solution
The company required Market Intelligence research to better understand competitor products and get a better understanding on how the company could position their product’s strengths more effectively.

Result
The study helped the client to better understand the strengths and weaknesses of their major competitors. It also provided important background material to support the company’marketing and sales strategies and business planning.

CI-MI for Strategy Formulation

Challenge
Our client is a leading Canadian player in the Electronics Manufacturing Industry. This company’s greatest challenges were market shrinkage, uncertain demand, and complex global supply-chain.

Solution
We conducted Competitive Intelligence Research and Analysis which focused on finding information on competitors sales, investments, production
capabilities, technologies, products, and services.

Result
The results of these studies helped the client to gain a better understanding of the North American markets and to re-enforce the business strategy.

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