Challenge
Our client is a medical device company. In order to bring the products to market the client needed to
determine the most viable marketing strategy in the North American & European markets.

Solution
The company required Market Intelligence research to better understand competitor products and get a better understanding on how the company could position their product’s strengths more effectively.

Result
The study helped the client to better understand the strengths and weaknesses of their major competitors. It also provided important background material to support the company’marketing and sales strategies and business planning.