Below are potential sources of information for researching your competitors. 1. ProFile Canada http://www.profilecanada.com/index.cfm 2. Canadian Trade Index – The Industrial Purchasing Directory http://www.ctidirectory.com/ 3. Profile USA http://www.nexport.com/ 4. US Industrial Directory http://www.macraesbluebook.com/ 5. FRASERS Canada’s online industrial directory and search engine. http://www.frasers.com/ 6. Canada One http://www.canadaone.com/business/ 7. RFPSource https://www.rfpsource.ca/E/index.cfm 8. Industrial Supplies Directory http://www.thomasnet.com/ 9. Business databases (for example: Hoover’s Online, and Dun & Bradstreet, LexisNexis 10. Strategic http://strategis.ic.gc.ca/ […]

Deloitte’s report “Canada’s productivity challenge in the Future of productivity report, A wake-up call for Canadian companies” (released June 2013) on productivity provides the following recommendations: o Companies need to pay more attention to competitive data. o With proper benchmarking, companies can be more confident that their decisions will help them compete successfully. o Companies should perform ongoing competitive intelligence and search for benchmarking opportunities. http://www.deloitte.com/view/en_CA/ca/insights/insights-and-issues/the-future-of-productivity-2013/index.htm “Canada’s productivity challenge in […]

The Strategic and Competitive Intelligence Professionals (SCIP) defines Competitive Intelligence as “a necessary, ethical business discipline for decision making based on understanding the competitive environment.” Competitive intelligence helps you to: • become more competitive; • understand your competitive environment; • see market shifts and trends; • identify competitor strategies, strengths, and weaknesses; • analyze competitor capabilities; • improve your strategic decision making. Here are some of the resources you can […]

Background Our client developed innovative technology that allows saving energy in commercial refrigeration sector. The client was looking for investment from Angels/private investors. Solution The project involved identification of direct competitors in order to develop a business strategy that would give the client a competitive advantage. Result The result of this study provided information for developing investor pitches, and in applying for grants and other funding. The research also helped […]

Background Our client developed IT security equipment for critical infrastructure assets. The client required Competitive and Market Intelligence Research to determine specific characteristics that the product needed to meet market demands. Solutions The research focused on investigating competitor products in the areas of communication / security equipment and communication / security solutions in the power and energy sectors. Result The study provided information that enabled the company to make informed […]

Challenges Our client serves the green energy industry with electronic solutions. The main challenges for our client were to develop a point of differentiation amongst competition, and grow brand awareness. Solution The objective of the study was to investigate direct competitors. Result The result of this study provided in-depth information on key competitor activities, competitor strategies and helped our client to understand the competitive landscape in terms of pricing, positioning, […]

Background This SME was developing energy saving lighting control products. The client was interested in knowing more about the competition and similar technologies that currently exist. Solution Competitive Intelligence Research was focused on identifying direct competitors, emerging technologies, and market trends to help our client understand the competitive landscape in order to improve R&D efforts. Result The Market Intelligence research report provided the client information on the market structure, which […]

Challenge Our client is a medical device company. In order to bring the products to market the client needed to determine the most viable marketing strategy in the North American & European markets. Solution The company required Market Intelligence research to better understand competitor products and get a better understanding on how the company could position their product’s strengths more effectively. Result The study helped the client to better understand […]

Challenge Our client is a leading Canadian player in the Electronics Manufacturing Industry. This company’s greatest challenges were market shrinkage, uncertain demand, and complex global supply-chain. Solution We conducted Competitive Intelligence Research and Analysis which focused on finding information on competitors sales, investments, production capabilities, technologies, products, and services. Result The results of these studies helped the client to gain a better understanding of the North American markets and to […]